Racing Welfare: Careers Advice & Training Centre Intro Video

The Careers Advice & Training Service (CATS), delivered by Racing Welfare, in partnership with Care first and Work Clever, is available to everyone working in the British horseracing industry. It is there to provide support and guidance to help people to fulfil their career aspirations.

My client, Equine Productions, approached me to collaborate on this project for one of their clients, Racing Welfare. The goal of the project was to produce a short video which would promote their new career advice service across their digital estate. For this project I opted for a highly simplified style, focusing on their branding cues to reinforce the identity of this new organisation in a warm and welcoming way.