BHA Horse Racing Whip Infographic Video

A short video for the British Horseracing Authority, introducing and describing the specification of the whip used in British professional horse racing.

This video combines filmed footage, 3d elements and 2d motion graphics to paint a picture of the whip used in British horse racing. The 3d whip was modelled and rendered by me, using somewhat vague reference material and simple technical drawings. The result is a versatile visual prop that can be used by the client again and again.